April 2023 Global Report
This 45-page market research report details the global market size and growth of the $8.8 billion in revenue generated from marketing research services, conducted using focus groups for 195 countries across North America, Europe, Asia, South America, Africa, Oceania and the Middle East. This market size and growth report covers historical statistics and forecasts for sales, trends, growth rates, and regional share from 2013 through 2022 with econometric forecasts for 2023 and 2027.
Professionals utilize this report for market sizing and evaluation, forecasting, strategic planning, sales & marketing planning, due diligence, valuations, industry research, benchmarking, among other market research analyses.
Below you can find the table of contents, countries covered, report format, methodology, sample, and much more information on this report.
Methodology & Product Market Details
The methodology in developing country, regional and global revenue figures utilizes in-depth survey results from companies selling marketing research services, conducted using focus groups. The survey data is modeled with additional country and regional economic, firmographic, and demographic data. Forecasts are based on proprietary econometric models accounting for industry, regional, and macro trends and dynamics. More details on sources are in the report. All figures are in millions of US dollars.
Focus groups marketing research services includes using focus groups to collect data about consumers, market niches, and the effectiveness of marketing programs for goods and services; and analyzing and interpreting the results. Focus groups consist of a limited number of participants led by a moderator.
– analysis and interpretation services of existing secondary marketing data, without any primary data collection. Marketing research services, nec.
– statistical sampling and survey design services sold separately. Statistical sampling and survey design services.
– telephone-based data collection and polling services sold separately. Telephone-based data collection and polling services.
– media audience research services. Media audience research services.
– marketing research services using other face-to-face methods such as door-to-door, mall intercepts, and mystery shopping. Marketing research services, conducted using face-to-face methods other than focus groups.
The predominant sales channel for focus groups marketing research services is marketing research and public opinion polling.
The 2023 Global Focus Groups Marketing Research Services Market Size & Growth Report covers four global regions (Asia & Oceania, Europe, North & South America, Africa & Middle East), 22 subregions, and 195 countries. Each regional breakdown charts total market size and growth while detailing the historical market size, trends, growth, forecasts, and regional share covering 2013-2022 with forecasts for 2023 and 2027.
Below you can download a full sample report to see the full format and all of the statistical data sets included in the report.
Table of Contents
3 COUNTRIES COVERED
4 METHODOLGY & PRODUCT DETAILS
5 GLOBAL DEMAND & MAJOR REGION BREAKDOWN
6 THE AMERICAS
7 Regional Breakdown
8 North America
9 South America
10 Central America
12 ASIA & OCEANIA
13 Regional Breakdown
14 Eastern Asia
15 Southern Asia
16 Southeast Asia
18 Central Asia
19 Other Oceania
21 Regional Breakdown
22 Western Europe
23 Southern Europe
24 UK & Ireland
25 Eastern Europe
26 Northern Europe
27 Southeastern Europe
28 AFRICA & MIDDLE EAST
29 Regional Breakdown
30 Middle East
31 Northern Africa
32 Western Africa
33 Central Africa
34 Eastern Africa
35 Southern Africa
36 MAJOR REGIONS
37-44 ALL REGIONS & COUNTRIES
45 ABOUT KENTLEY INSIGHTS
Product Code: 7012850012
Category: Advertising, Marketing & Public Relations
Subcategory: Marketing research services
Number of Pages: 45
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Download the Sample ReportClick the image below for a full sample report. The 2023 Global Focus Groups Marketing Research Services Market Size & Growth Report will have the same format and data sets.
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United Arab Emirates
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