Published: October 2023
Updated Recession Statistics & Forecasts
This 78-page industry market research report is an in-depth analysis of the $13.3 billion media buying agencies industry in the United States. The market research report utilizes the most extensive set of business surveys as the foundation for over 100 market research data sets with extensive historical data (2014-2022), statistics, trend analysis, and forecasts for 2023 & the next 5 years.
The report includes market size, growth, sales & cost trends, industry dynamics, operating expenses for 26 categories, profitability, employee productivity, 10 financial ratios, 31 balance sheet metrics, extensive statistics by state and Metropolitan Statistical Area (MSAs), workforce composition statistics, market share for top 50 companies, inflation, payroll and pay range data on 46 jobs, product line breakdown, industry data sets segmented by business size, concentration, and business structure, and much more.
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Report Format
The 2023 Media Buying Agencies Market Research Report is 78 pages of extensive data, trends, forecasts, benchmarks, analysis, and charts on the industry. Below are select page images from the report and scroll further down for the table of contents and a sample of the report. The instant report download is a PDF with an option for the report data in excel.
Industry Definition
This industry includes companies primarily engaged in purchasing advertising time or space from media outlets and reselling it to advertising agencies or individual companies directly.
Select Market Research Report Statistics
Below are a few of the statistics included in this extensive 78-page market research report:
NUMBER OF COMPANIES
In 2022, there were 714 companies in the industry
Download for historicals and forecasts of companies & locations
MARKET GROWTH
Over the past 5 years, the annual growth rate was 8.2%
Download the report for more historical, annual and forecasted growth rates
MARKET SHARE
The top 4 companies have 41.9% market share
The report has more market share statistics
REVENUE PER LOCATION
In 2022, the avg. sales per location was $15.2 million
Download now for historical and forecasted revenue per company
INFLATION & PRICING
2021 inflation was 0.2%
This report has historicals, 4 years of monthly data, and 2023 & 5-year forecasts
For unprofitable companies, the average net loss is -12.9%
Download now for more profit metrics and financial ratios
EMPLOYEE PRODUCTIVITY
Revenue per employee is $575,427
Download now for more employee metrics
OPERATING EXPENSE BENCHMARKS
2.5% of expenses is spent on professional services
Download this market research report for 24 other categories
PAY BENCHMARKS
In 2022, pay per employee was $107,879
The report has extensive pay statistics
ORGANIZATIONAL BENCHMARKS
12.9% of employees are in business ops & finance
Download for 25 other organizational categories
JOB PAY RANGES
The avg. hourly pay for finance jobs is $38.68
The report has pay ranges scales across 26 job categories
Instantly download the 2023 Media Buying Agencies U.S. Market Research Report to access over 100 data sets on the industry.
Download a Sample Report
Download the full sample report below. The Media Buying Agencies Market Research Report will have the same format and data sets.
Data & Methodology
For this market research report, the core data is sourced from comprehensive business and economic surveys filled out by companies in the media buying agencies industry. Our analysts create the forecasts utilizing an econometric model based on historical trends, industry dynamics, and macroeconomic statistics and forecasts.
Key Questions Answered in this Market Research Report
How do professionals use this report?
Professionals utilize this report for industry research, market sizing and evaluation, forecasting, strategic planning, sales & marketing strategy, due diligence, valuations, benchmarking, streamlining, and other analyses.
What is the market size of the media buying agencies industry?
This report covers the historical industry market size (2014-2022), and forecasts for 2023 and the next 5 years. This report also includes market share of the top 50 companies.
What is the outlook for the industry?
This report has over a dozen market forecasts (2023 & 5 years) on total sales, companies, employees, productivity, inflation, compensation, operating expense, and others.
What industry analysis/data exists for the industry?
This report covers over 100+ data sets on the media buying agencies industry. Take a look at the table of contents below to see the breadth of analysis and data on the industry.
What segmentations are there on the media buying agencies industry?
This report segments the industry many ways including by business size, concentration (Top 50 companies), business structure, state, MSAs, and product lines.
What are the financial metrics for the industry?
This report covers many financial metrics for the industry including profitability, growth, opex / revenue, 31 balance sheet items organized by liabilities, assets, and equity, and 10 financial metrics including return on sales, asset turnover, liability ratio, and net worth ratio.
What are important benchmarks for the media buying agencies industry?
Some of the most important benchmarks for the industry include market share, sales growth, employee productivity, operating expense breakdown, product line breakdown, span of control, and organizational composition. This report includes all of them and many more.
Report & Industry Details
NAICS Code: 541830
Number of Pages: 78
Format: PDF
Price: $295
Support Contact: Email us at support@kentleyinsights.com or call us at 1-800-613-3611
Related Market Research Reports:
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Table of Contents
Below is the table of contents for the 2023 media buying agencies Market Research Report.
Page 1-2 – Report Overview & Table of Contents
Page 3 – Industry Overview
– Methodology
– Industry Definition & Examples
Page 4 – Industry Snapshot – Revenue & Growth
Page 5 – Industry Snapshot – Costs & Profitability
Section One
REVENUE & GROWTH BENCHMARKS
Page 7 – Industry Growth Details
– Industry Revenues
– Companies
– Locations
– 2014-2022 Historical Figures
– Forecasts for 2023 and the Next 5 Years
Page 8 – Growth Benchmarks
– Revenues per Company
– Revenues per Location
– Locations per Company
– 2014-2022 Historical Figures
– Forecasts for 2023 and the Next 5 Years
Page 9 – Breakdown of Product Lines
– Percentage of Revenue from Product Lines
Page 10 – BCG Income vs. Revenue Growth Matrix
– Service Subsectors vs. Industry
Page 11 – Total Revenue by Industry Segments
– Concentration (Top 4, next 4, next 12, next 30 largest companies)
– Business Size (1-4 employees, 5-9 employees, 10-19, 20-49, 50-99, 100-249, 250+)
– Business Structure (C-Corporations, S-Corporations, Partnerships, Sole Proprietorships)
– Franchise Segments
– Industry Average
Page 12 – Total Revenue per State
– Revenue per State and State Rankings
Page 13 – Sales per Capita by State
– Sales per Capita and State Rankings
Page 14-17 – Revenue per Metropolitan Statistical Area
Page 18-21 – Revenue per Capita per Metropolitan Statistical Area
Page – 22 Revenue per Company by Industry Segment
– Concentration, Business Size, & Business Structure
Page – 23 Revenue per Location by Industry Segment
– Concentration, Size, Structure, & Franchise
Page – 24 Revenue per Location by State
– Revenue per Location and State Rankings
Page – 25-28 Revenue per Location per MSA
Page – 29 Industry Segmentation by Business Size
– Segments include 1-4 employees, 5-9 employees, 10-19, 20-49, 50-99, 100-249, 250+ employees
– Revenue, Companies, Locations, Employees & Payroll
– Absolute Figures & % of Industry
Page – 30 Industry Consolidation Analysis
– By Business Size Segments
– Revenue, Companies, Locations & Employees
– 2017 vs. 2022 by Business Size
Page – 31 Industry Consolidation Benchmarks
– Revenue per Company, Location & Employee
– 2017 vs. 2022 by Business Size
++++-
Page – 32 Industry Segmentation by Top 50 Companies
– Segments include top 4, next 4, next 12, next 30, and top 50 companies by revenue
– Revenue, Locations, Employees & Payroll
– Absolute Figures & % of Industry
Page – 33 Sector Concentration Benchmarks
– % of Sector Revenue from the Top 50 Companies
– 12 Sectors
Page – 34 Industry Segmentation by Business Structure
– Revenue, Companies, Locations, Employees & Payroll
– Absolute Figures & % of Industry
Page – 35 Pricing & Inflation
– Annual Inflation – Indexed to 2006
– 2014-2022 historicals, 2023 & 5-yr forecasts
– Monthly Inflation Figures for the Past 4 Years
Page – 36 Service Subsector Growth
– Revenue and 5-Year CAGR
– 12 Subsectors
Page – 37 Service Subsector Analysis
– Revenue per Company
– Revenue per Location
– 12 Subsectors
Page – 38 Service Subsector Analysis
– Revenue per Employee
– Payroll per Employee
SECTION TWO
COST & FINANCIAL ANALYSIS
Page – 40 Profitability & Financial Ratio Analysis
– Percent of Companies that are Profitable
– Average Net Income as a Percent of Revenue
– Financial Ratios – 10 ratios, such as Total Asset
Turnover, Assets to Liabilities, Return on
Net Worth, Solvency Ratio
Page – 41 Balance Sheet Benchmarks
– Assets and Liabilities indexed to industry revenue at 100
– Current & Non-Current Assets: Cash, Notes & Accounts Receivable, Allowance for Bad Debts, Inventories, Treasuries & Securities, Other Current Assets, Loans to Shareholders / Mortgage, Other Investments, Depreciable Assets, Accumulated Depreciation, Land, Intangible Assets (Amortizable), Accumulated Amortization, Other Assets
Page – 42 Operating Expenses
– Industry Operating Expenses
– Industry Revenue vs. Operating Expense Growth
– Operating Expense as a Percent of Revenue
– 2014-2022 Historical Figures
– Forecasts for 2023 and the Next 5 Years
Page 43 – Operating Expenses by Company & Location
– Operating Expenses per Company
– Operating Expenses per Location
– Revenue vs. Expenses Growth per Location
– 2014-2022 Historical Figures
– Forecasts for 2023 and the Next 5 Years
Page – 44 Operating Expense Detail
– Employee Expenses: Annual Payroll, Health Insurance, Defined Benefit Pension Plans, Defined Contribution Plans, Other Fringe Benefits, Contract Labor Costs, Incl. Temporary Help
– Property Expenses: Lease and Rent for Buildings, Offices, Stores, Repairs and Maintenance to Buildings, Purchased Electricity, Purchased Fuels (except motor fuels), Water, Sewer, Refuse, Other Utility Payments
– Equipment Expenses: Expensed Equipment: Lease and Rent for Machinery and Equip., Repairs, Maint. to Machinery and Equip., Depreciation and Amortization Charges, Other Materials, Parts, and Supplies
– IT Expenses: Data Processing & Other Computer Services: Communication Services: Expensed Purchases of Software
– Miscellaneous Expenses: Advertising and Promotional Services, Professional and Technical Services, Taxes and License Fees
Page 45 – Productivity & Industry Employment
– Revenue per Employee
– Total Industry Employees
– Employees per Company
– 2014-2022 Historical Figures
– Forecasts for 2023 and the Next 5 Years
Page – 46 Employee Productivity by Segments
– Revenue per Employee
– Concentration, Business Size, Structure & Franchise
Page – 47 Employee Productivity by State
– Revenue per Employee and State Rankings
Page – 48-51 Employee Productivity per MSA
– Revenue per Employee
Page – 52 Industry Payroll
– Payroll per Employee
– Payroll per Company
– Payroll per Location
– 2014-2022 Historical Figures
– Forecasts for 2023 and the Next 5 Years
Page – 53 Workforce Composition Benchmarks
– 26 Job Categories
– Management & Finance
– Sales & Marketing
– Technology, Engineering, Science
– Service, Support & Training
– Operations
– Percent of Industry Employees
Page – 54 Job Categorization Pay Ranges
– 26 Job Categories
– Management & Finance
– Sales, Service & Marketing
– Operations
– Pay Bands – Bottom 10% & 25%, Mean, Top 25% & 10%
– Pay Bands (10%, 25%, Mean, 75%, 90%)
Page – 55 Top 20 Jobs Breakdown
– Percent of Total Employees by Job
– Rank Ordered by Top 20 Job Categories
Page – 56 Pay Ranges of Top 20 Jobs
– Pay Bands (10%, 25%, Mean, 75%, 90%)
Page – 57 Payroll per Company by Segments
– Concentration, Business Size, & Business Structure
Page – 58 Payroll per Location by Segments
– Concentration, Business Size, Structure, & Franchise
Page – 59 Payroll per Employee by Segments
– Concentration, Business Size, Structure, & Franchise
Page – 60 Payroll per Employee by State
– Payroll per Employee
– State Rankings
Page – 61-64 Payroll per Employee per MSA
Page – 65 Employees per Company by Segments
– Concentration, Business Size, & Business Structure
Page – 66 Employees per Company by Segments
– Concentration, Business Size, Structure, & Franchise
Page – 67 Total Employment by State
– Number of Employees and State Rankings
Page – 68 Population to Every Employee by State
– Number of Residents to Industry Employee
– State Rankings
Page – 69-72 Total Employment per MSA
Page – 73 Locations per Company by Segments
– Concentration, Business Size, & Business Structure
Page – 74-77 Locations per MSA
Page – 78 About Kentley Insights
Product Lines Analyzed
Full media planning and buying services
Media buying services
Media planning services
Sales agent services for advertising time on the Internet
Sales agent services for advertising time on television
Distribution of advertising materials, except by mail, door-to-door, and in public locations
Industry Jobs Analyzed
Designers
Advertising Sales Agents
Public Relations Specialists
Market Research Analysts and Marketing Specialists
General and Operations Managers
Models, Demonstrators, and Product Promoters
Software and Web Developers, Programmers, and Testers
Artists and Related Workers
Marketing and Sales Managers
Miscellaneous Sales Representatives, Services
Advertising and Promotions Managers
Office Clerks, General
Writers and Editors
Laborers and Material Movers
Secretaries and Administrative Assistants
Customer Service Representatives
Printing Workers
Actors, Producers, and Directors
Mail Clerks and Mail Machine Operators, Except Postal Service
Bookkeeping, Accounting, and Auditing Clerks
States Covered
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Illinois
Indiana
Kentucky
Maryland
Massachusetts
Michigan
Minnesota
Missouri
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
Oklahoma
Pennsylvania
Rhode Island
South Carolina
Tennessee
Texas
Utah
Virginia
Washington
Metropolitan Statistical Areas (MSAs) Covered
Albany-Schenectady-Troy, NY
Albuquerque, NM
Allentown-Bethlehem-Easton, PA-NJ
Ann Arbor, MI
Asheville, NC
Atlanta-Sandy Springs-Roswell, GA
Augusta-Richmond County, GA-SC
Austin-Round Rock, TX
Baltimore-Columbia-Towson, MD
Baton Rouge, LA
Birmingham-Hoover, AL
Bloomington, IL
Boston-Cambridge-Newton, MA-NH
Boulder, CO
Bridgeport-Stamford-Norwalk, CT
Buffalo-Cheektowaga-Niagara Falls, NY
Burlington, NC
Canton-Massillon, OH
Cape Coral-Fort Myers, FL
Carson City, NV
Champaign-Urbana, IL
Charleston-North Charleston, SC
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Chico, CA
Cincinnati, OH-KY-IN
Cleveland-Elyria, OH
Coeur d’Alene, ID
Colorado Springs, CO
Columbia, MO
Columbia, SC
Columbus, OH
Dallas-Fort Worth-Arlington, TX
Daphne-Fairhope-Foley, AL
Dayton, OH
Denver-Aurora-Lakewood, CO
Des Moines-West Des Moines, IA
Detroit-Warren-Dearborn, MI
Dothan, AL
Dubuque, IA
Durham-Chapel Hill, NC
El Paso, TX
Evansville, IN-KY
Fargo, ND-MN
Fayetteville-Springdale-Rogers, AR-MO
Fort Collins, CO
Fresno, CA
Grand Rapids-Wyoming, MI
Greensboro-High Point, NC
Greenville-Anderson-Mauldin, SC
Harrisburg-Carlisle, PA
Hartford-West Hartford-East Hartford, CT
Hickory-Lenoir-Morganton, NC
Houston-The Woodlands-Sugar Land, TX
Indianapolis-Carmel-Anderson, IN
Jackson, MS
Jacksonville, FL
Jonesboro, AR
Kansas City, MO-KS
Knoxville, TN
Lakeland-Winter Haven, FL
Lansing-East Lansing, MI
Las Vegas-Henderson-Paradise, NV
Lexington-Fayette, KY
Lincoln, NE
Little Rock-North Little Rock-Conway, AR
Los Angeles-Long Beach-Anaheim, CA
Louisville/Jefferson County, KY-IN
Madison, WI
Manchester-Nashua, NH
Memphis, TN-MS-AR
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Montgomery, AL
Nashville-Davidson–Murfreesboro–Franklin, TN
New Bern, NC
New Haven-Milford, CT
New Orleans-Metairie, LA
New York-Newark-Jersey City, NY-NJ-PA
North Port-Sarasota-Bradenton, FL
Ogden-Clearfield, UT
Oklahoma City, OK
Omaha-Council Bluffs, NE-IA
Orlando-Kissimmee-Sanford, FL
Oxnard-Thousand Oaks-Ventura, CA
Pensacola-Ferry Pass-Brent, FL
Peoria, IL
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Pittsburgh, PA
Portland-South Portland, ME
Portland-Vancouver-Hillsboro, OR-WA
Port St. Lucie, FL
Providence-Warwick, RI-MA
Provo-Orem, UT
Raleigh, NC
Redding, CA
Reno, NV
Richmond, VA
Riverside-San Bernardino-Ontario, CA
Roanoke, VA
Rochester, NY
Sacramento–Roseville–Arden-Arcade, CA
St. Louis, MO-IL
Salt Lake City, UT
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco-Oakland-Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
San Luis Obispo-Paso Robles-Arroyo Grande, CA
Santa Fe, NM
Santa Maria-Santa Barbara, CA
Santa Rosa, CA
Seattle-Tacoma-Bellevue, WA
Sebastian-Vero Beach, FL
Sioux Falls, SD
Spokane-Spokane Valley, WA
Tallahassee, FL
Tampa-St. Petersburg-Clearwater, FL
Tucson, AZ
Tulsa, OK
Tuscaloosa, AL
Virginia Beach-Norfolk-Newport News, VA-NC
Visalia-Porterville, CA
Washington-Arlington-Alexandria, DC-VA-MD-WV
Winston-Salem, NC
Worcester, MA-CT
York-Hanover, PA
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