Published: September 2026
Updated Recession Risk Analysis & Forecasts
The Media Buying Agencies industry has sustained strong 10.8% annual growth over the past three years, expanding to $15.5 billion in 2025. This specialized marketing category provides media strategy, channel selection, placement negotiation, and performance optimization addressing effective audience reach and engagement requirements across diverse advertising channels. Growth is driven by media landscape fragmentation, audience targeting complexity, advertising technology evolution, and performance measurement sophistication. The segment benefits from media relationship leverage, aggregated spending scale advantages, and specialized channel knowledge creating both efficiency and effectiveness improvements for advertising investment across increasingly complex media environments requiring sophisticated targeting, placement, and optimization approaches.
Media Buying Agencies Industry Definition
Companies in this industry purchase advertising space and time. Core activities include negotiating media rates, planning optimal placements, scheduling advertisements, monitoring campaign performance, analyzing audience data, and maximizing advertising impact. These businesses optimize advertising placements. They secure effective advertising space and time across various media channels, applying specialized knowledge of media markets and audience metrics to obtain favorable rates and strategic placements that maximize the reach and impact of client advertising budgets.
Media Buying Agencies Industry Statistics
This market research report utilizes the most extensive set of business surveys as the foundation for over 100 market research data sets with extensive historical data (2017-2025), statistics, trend analysis, and forecasts for 2026 & the next 5 years.
This report includes market size, growth, sales & cost trends, industry dynamics, operating expenses for 26 categories, profitability, employee productivity, 10 financial ratios, 31 balance sheet metrics, extensive statistics by state and Metropolitan Statistical Area (MSAs), workforce composition statistics, market share for top 50 companies, inflation, payroll and pay range data on 46 jobs, product line breakdown, industry data sets segmented by business size, concentration, and business structure, and much more.
Below are a few of the statistics included in this extensive 78-page market research report:
MARKET SIZE
In 2025, industry revenue was $15.5 billion
NUMBER OF COMPANIES
There are 753 companies in the industry
MARKET GROWTH
The 5-year annual growth rate averaged 8.8%
MARKET SHARE
The top 4 companies have 41.9% market share
REVENUE PER LOCATION
The average sales per location is $17 million
INFLATION & PRICING
Over the past 5 years, inflation averaged 1.5%
For unprofitable firms, the avg. net loss is -10.6%
EMPLOYEE PRODUCTIVITY
Revenue per employee is $563,669
OPERATING EXPENSE BENCHMARKS
2.5% of expenses is spent on professional services
PAY BENCHMARKS
In 2025, avg. pay per employee was $116,726
ORGANIZATIONAL BENCHMARKS
16.7% of employees are in business ops & finance
JOB PAY RANGES
The avg. hourly pay for finance jobs is $39.57
Instantly download the 2026 Media Buying Agencies U.S. Market Research Report to access over 100 data sets on the industry.
Media Buying Agencies Report Format
The 2026 Media Buying Agencies Market Research Report is 78 pages of extensive data, trends, forecasts, benchmarks, analysis, and charts on the industry. Below are select page images from the report and scroll further down for the table of contents and a sample of the report.
Sample Report
Download the full sample report below. The Media Buying Agencies Market Research Report will have the same format and data sets.
Table of Contents – Media Buying Agencies Report
1-2 Report Overview & Table of Contents
3 Industry Overview
– Methodology
– Industry Definition & Examples
– Market Commentary
4 Industry Snapshot – Revenue & Growth
5 Industry Snapshot – Costs & Profitability
Section One
REVENUE & GROWTH BENCHMARKS
7 Industry Growth Details
– Industry Revenues
– Number of Companies & Locations
– 2017-2030 Trends & Forecasts
8 Growth Benchmarks
– Revenues per Company & Locations
– Locations per Company
– 2017-2030 Trends & Forecasts
9 Breakdown of Product Lines
– Percentage of Revenue from Product Lines
10 BCG Income vs. Revenue Growth Matrix
– Service Subsectors vs. Industry
11 Total Revenue by Industry Segments
– Concentration (Top 4, next 4, next 12, next 30 largest companies)
– Business Size (1-4 employees, 5-9 employees, 10-19, 20-49, 50-99, 100-249, 250+)
– Business Structure (C-Corporations, S-Corporations, Partnerships, Sole Proprietorships)
– Franchise Segments
12 Total Revenue per State
– Revenue per State and State Rankings
13 Sales per Capita by State
14-17 Revenue per Metropolitan Statistical Area
18-21 Revenue per Capita per Metropolitan Statistical Area
22 Revenue per Company by Industry Segment
– Concentration, Business Size, & Business Structure
23 Revenue per Location by Industry Segment
– Concentration, Size, Structure, & Franchise
24 Revenue per Location by State
– Revenue per Location and State Rankings
25-28 Revenue per Location per MSA
29 Industry Segmentation by Business Size
30 Industry Consolidation Analysis
– By Business Size Segments
– Revenue, Companies, Locations & Employees
– 2020 vs. 2025 by Business Size
31 Industry Consolidation Benchmarks
32 Industry Segmentation by Top 50 Companies
– Segments include top 4, next 4, next 12, next 30, and top 50 companies by revenue
– Revenue, Locations, Employees & Payroll
33 Sector Concentration Benchmarks
– % of Sector Revenue from the Top 50 Companies for 12 Sectors
34 Industry Segmentation by Business Structure
– Revenue, Companies, Locations, Employees & Payroll
35 Pricing & Inflation
– 2017-2030 Trends & Forecasts
– Monthly Inflation Figures for the Past 4 Years
36 Service Subsector Growth
– Revenue and 5-Year CAGR for 12 Subsectors
37 Service Subsector Analysis
– Revenue per Company & Location
38 Service Subsector Analysis
– Revenue & Payroll per Employee
SECTION TWO
COST & FINANCIAL ANALYSIS
40 Profitability & Financial Ratio Analysis
– Percent of Companies that are Profitable
– Average Net Income as a Percent of Revenue
– Financial Ratios – 10 ratios, such as Total Asset
Turnover, Assets to Liabilities, Return on
Net Worth, Solvency Ratio
41 Balance Sheet Benchmarks
– Assets and Liabilities indexed to industry revenue at 100
– Current & Non-Current Assets
– Short-term, Long-term Liabilities, & Net Worth
42 Operating Expenses
– 2017-2030 Trends & Forecasts
43 Operating Expenses by Company & Location
– Operating Expenses per Company & Location
– 2017-2030 Trends & Forecasts
44 Operating Expense Detail
– Employee Expenses: Annual Payroll, Health Insurance, Defined Benefit Pension Plans, Defined Contribution Plans, Other Fringe Benefits, Contract Labor Costs, Incl. Temporary Help
– Property Expenses: Lease and Rent for Buildings, Offices, Stores, Repairs and Maintenance to Buildings, Purchased Electricity, Purchased Fuels (except motor fuels), Water, Sewer, Refuse, Other Utility Payments
– Equipment Expenses: Expensed Equipment: Lease and Rent for Machinery and Equip., Repairs, Maint. to Machinery and Equip., Depreciation and Amortization Charges, Other Materials, Parts, and Supplies
– IT Expenses: Data Processing & Other Computer Services: Communication Services: Expensed Purchases of Software
– Miscellaneous Expenses: Advertising and Promotional Services, Professional and Technical Services, Taxes and License Fees
45 Productivity & Industry Employment
– Revenue per Employee
– Total Industry Employees
– Employees per Company
– 2017-2030 Trends & Forecasts
46 Employee Productivity by Segments
47 Employee Productivity by State
48-51 Employee Productivity per MSA
52 Industry Payroll
– Payroll per Employee, Company & Location
– 2017-2030 Trends & Forecasts
53 Workforce Composition Benchmarks
– 26 Job Categories
– Management & Finance
– Sales & Marketing
– Technology, Engineering, Science
– Service, Support & Training
– Operations
– Percent of Industry Employees
54 Job Categorization Pay Ranges
– 26 Job Categories
– Pay Bands – Bottom 10% & 25%, Mean, Top 25% & 10%
– Pay Bands (10%, 25%, Mean, 75%, 90%)
55 Top 20 Jobs Breakdown
– Percent of Total Employees by Job
– Rank Ordered by Top 20 Job Categories
56 Pay Ranges of Top 20 Jobs
57 Payroll per Company by Segments
58 Payroll per Location by Segments
59 Payroll per Employee by Segments
60 Payroll per Employee by State
61-64 Payroll per Employee per MSA
65 Employees per Company by Segments
– Concentration, Business Size, & Business Structure
66 Employees per Company by Segments
– Concentration, Business Size, Structure, & Franchise
67 Total Employment by State
68 Population to Every Employee by State
69-72 Total Employment per MSA
73 Locations per Company by Segments
74-77 Locations per MSA
78 About Kentley Insights
Report & Industry Details
NAICS Code: 541830
Number of Pages: 78
Format: PDF
Price: $295
Support Contact: Email us at support@kentleyinsights.com or call us at 1-800-613-3611
Key Questions Answered in this Market Research Report
How do professionals use this report?
Professionals utilize this report for industry research, market sizing and evaluation, forecasting, strategic planning, sales & marketing strategy, due diligence, valuations, benchmarking, streamlining, and other analyses.
What is the market size of the media buying agencies industry?
This report covers the historical industry market size (2017-2025), and forecasts for 2026 and the next 5 years. This report also includes market share of the top 50 companies.
What is the outlook for the industry?
This report has dozens of market forecasts (2025 & 5 years) on total sales, companies, employees, productivity, inflation, compensation, operating expense, and others.
What industry analysis/data exists for the industry?
This report covers over 100+ data sets on the media buying agencies industry. Check out the table of contents for all the data sets and analyses.
What segmentations are there on the media buying agencies industry?
This report segments the industry many ways including by business size, concentration (Top 50 companies), business structure, state, MSAs, and product lines.
What are the financial metrics for the industry?
This report covers many financial metrics for the industry including profitability, growth, opex / revenue, 31 balance sheet items organized by liabilities, assets, and equity, and 10 financial metrics including return on sales, asset turnover, liability ratio, and net worth ratio.
What are important benchmarks for the industry?
Some of the most important benchmarks for the industry include market share, sales growth, employee productivity, operating expense breakdown, product line breakdown, span of control, and organizational composition. This report includes all of them and many more.
Media Buying Agencies Product Lines Analyzed
Full media planning and buying services
Media buying services
Media planning services
Sales agent services for advertising time on the Internet
Sales agent services for advertising time on television
Distribution of advertising materials, except by mail, door-to-door, and in public locations
Industry Jobs Analyzed
Advertising Sales Agents
Market Research Analysts and Marketing Specialists
Designers
Public Relations Specialists
General and Operations Managers
Marketing and Sales Managers
Miscellaneous Sales Representatives, Services
Software and Web Developers, Programmers, and Testers
Artists and Related Workers
Models, Demonstrators, and Product Promoters
Writers and Editors
Logisticians and Project Management Specialists
Secretaries and Administrative Assistants
Actors, Producers, and Directors
Public Relations and Fundraising Managers
Customer Service Representatives
Bookkeeping, Accounting, and Auditing Clerks
Laborers and Material Movers
Office Clerks, General
Accountants and Auditors
States Covered
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Illinois
Indiana
Kentucky
Maryland
Massachusetts
Michigan
Minnesota
Missouri
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
Oklahoma
Pennsylvania
Rhode Island
South Carolina
Tennessee
Texas
Utah
Virginia
Washington
Metropolitan Statistical Areas (MSAs) Covered
Albany-Schenectady-Troy, NY
Albuquerque, NM
Allentown-Bethlehem-Easton, PA-NJ
Ann Arbor, MI
Asheville, NC
Atlanta-Sandy Springs-Roswell, GA
Augusta-Richmond County, GA-SC
Austin-Round Rock, TX
Baltimore-Columbia-Towson, MD
Baton Rouge, LA
Birmingham-Hoover, AL
Bloomington, IL
Boston-Cambridge-Newton, MA-NH
Boulder, CO
Bridgeport-Stamford-Norwalk, CT
Buffalo-Cheektowaga-Niagara Falls, NY
Burlington, NC
Canton-Massillon, OH
Cape Coral-Fort Myers, FL
Carson City, NV
Champaign-Urbana, IL
Charleston-North Charleston, SC
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Chico, CA
Cincinnati, OH-KY-IN
Cleveland-Elyria, OH
Coeur d’Alene, ID
Colorado Springs, CO
Columbia, MO
Columbia, SC
Columbus, OH
Dallas-Fort Worth-Arlington, TX
Daphne-Fairhope-Foley, AL
Dayton, OH
Denver-Aurora-Lakewood, CO
Des Moines-West Des Moines, IA
Detroit-Warren-Dearborn, MI
Dothan, AL
Dubuque, IA
Durham-Chapel Hill, NC
El Paso, TX
Evansville, IN-KY
Fargo, ND-MN
Fayetteville-Springdale-Rogers, AR-MO
Fort Collins, CO
Fresno, CA
Grand Rapids-Wyoming, MI
Greensboro-High Point, NC
Greenville-Anderson-Mauldin, SC
Harrisburg-Carlisle, PA
Hartford-West Hartford-East Hartford, CT
Hickory-Lenoir-Morganton, NC
Houston-The Woodlands-Sugar Land, TX
Indianapolis-Carmel-Anderson, IN
Jackson, MS
Jacksonville, FL
Jonesboro, AR
Kansas City, MO-KS
Knoxville, TN
Lakeland-Winter Haven, FL
Lansing-East Lansing, MI
Las Vegas-Henderson-Paradise, NV
Lexington-Fayette, KY
Lincoln, NE
Little Rock-North Little Rock-Conway, AR
Los Angeles-Long Beach-Anaheim, CA
Louisville/Jefferson County, KY-IN
Madison, WI
Manchester-Nashua, NH
Memphis, TN-MS-AR
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Montgomery, AL
Nashville-Davidson–Murfreesboro–Franklin, TN
New Bern, NC
New Haven-Milford, CT
New Orleans-Metairie, LA
New York-Newark-Jersey City, NY-NJ-PA
North Port-Sarasota-Bradenton, FL
Ogden-Clearfield, UT
Oklahoma City, OK
Omaha-Council Bluffs, NE-IA
Orlando-Kissimmee-Sanford, FL
Oxnard-Thousand Oaks-Ventura, CA
Pensacola-Ferry Pass-Brent, FL
Peoria, IL
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Pittsburgh, PA
Portland-South Portland, ME
Portland-Vancouver-Hillsboro, OR-WA
Port St. Lucie, FL
Providence-Warwick, RI-MA
Provo-Orem, UT
Raleigh, NC
Redding, CA
Reno, NV
Richmond, VA
Riverside-San Bernardino-Ontario, CA
Roanoke, VA
Rochester, NY
Sacramento–Roseville–Arden-Arcade, CA
St. Louis, MO-IL
Salt Lake City, UT
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco-Oakland-Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
San Luis Obispo-Paso Robles-Arroyo Grande, CA
Santa Fe, NM
Santa Maria-Santa Barbara, CA
Santa Rosa, CA
Seattle-Tacoma-Bellevue, WA
Sebastian-Vero Beach, FL
Sioux Falls, SD
Spokane-Spokane Valley, WA
Tallahassee, FL
Tampa-St. Petersburg-Clearwater, FL
Tucson, AZ
Tulsa, OK
Tuscaloosa, AL
Virginia Beach-Norfolk-Newport News, VA-NC
Visalia-Porterville, CA
Washington-Arlington-Alexandria, DC-VA-MD-WV
Winston-Salem, NC
Worcester, MA-CT
York-Hanover, PA
About Kentley Insights
Kentley Insights is the leader in data-rich market research with coverage of over 1200 industries and 2000 product lines. All the top consulting firms, banks, accounting firms, private equity firms, and many of the Fortune 1000 depend on Kentley Insights for their in-depth market research needs. There is a reason why we are the only market research firm to offer a 100% Moneyback Guarantee.
