Media Representatives – 2024 U.S. Market Research Report

Published: June 2024
Updated Recession Statistics & Forecasts

This 78-page industry market research report is an in-depth analysis of the $6.2 billion media representatives industry in the United States. The market research report utilizes the most extensive set of business surveys as the foundation for over 100 market research data sets with extensive historical data (2015-2023), statistics, trend analysis, and forecasts for 2024 & the next 5 years.

The report includes market size, growth, sales & cost trends, industry dynamics, operating expenses for 26 categories, profitability, employee productivity, 10 financial ratios, 31 balance sheet metrics, extensive statistics by state and Metropolitan Statistical Area (MSAs), workforce composition statistics, market share for top 50 companies, inflation, payroll and pay range data on 46 jobs, product line breakdown, industry data sets segmented by business size, concentration, and business structure, and much more.

Media Representatives Industry Market Research Report


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Report Format


The 2024 Media Representatives Market Research Report is 78 pages of extensive data, trends, forecasts, benchmarks, analysis, and charts on the industry. Below are select page images from the report and scroll further down for the table of contents and a sample of the report. The instant report download is a PDF with an option for the report data in excel.

Media Representatives Revenue

Media Representatives OPEX Expenses

Media Representatives Profit

Media Representatives BCG Matrix

Media Representatives State Sales

Media Representatives Benchmarks


Industry Definition


This industry includes companies of independent representatives primarily engaged in selling media time or space for media owners.

Industry Scope & Services


Advertising media representatives, offices of : Advertising representatives, media, independent : Advertising representatives, television or radio, independent : Magazine advertising representatives, independent : Media advertising representatives, independent : Media advertising representatives, offices of : Media representatives, independent : Newspaper advertising representatives, independent : Publishers’ advertising representatives, independent : Radio advertising representatives, independent : Television advertising representatives, independent

Select Market Research Report Statistics


Below are a few of the statistics included in this extensive 78-page market research report:

NUMBER OF COMPANIES
In 2023, there were 1,313 companies in the industry
Download for historicals and forecasts of companies & locations

MARKET GROWTH
The 5-year annual growth rate averaged 12.1%
Download the report for more historical, annual and forecasted growth rates

MARKET SHARE
The top 4 companies have 35.0% market share
The report has more market share statistics

REVENUE PER LOCATION
In 2023, the avg. sales per location was $4.1 million
Download now for historical and forecasted revenue per company

INFLATION & PRICING
Over the past 5 years, inflation averaged 1.4%
This report has historicals, 4 years of monthly data, and 2024 & 5-year forecasts

FINANCIAL METRICS
For unprofitable firms, the avg. net loss is -12.4%
Download now for more profit metrics and financial ratios

EMPLOYEE PRODUCTIVITY
Revenue per employee is $344,239
Download now for more employee metrics

OPERATING EXPENSE BENCHMARKS
2.5% of expenses is spent on professional services
Download this market research report for 24 other categories

PAY BENCHMARKS
In 2023, avg. pay per employee was $94,197
The report has extensive pay statistics

ORGANIZATIONAL BENCHMARKS
12.9% of employees are in business ops & finance
Download for 25 other organizational categories

JOB PAY RANGES
The avg. hourly pay for finance jobs is $38.16
The report has pay ranges scales across 26 job categories


Instantly download the 2024 Media Representatives U.S. Market Research Report to access over 100 data sets on the industry.


Download a Sample Report


Download the full sample report below. The Media Representatives Market Research Report will have the same format and data sets.

Kentley Insights Services Sample Report

Data & Methodology


For this market research report, the core data is sourced from comprehensive business and economic surveys filled out by companies in the media representatives industry. Our analysts create the forecasts utilizing an econometric model based on historical trends, industry dynamics, and macroeconomic statistics and forecasts.


Key Questions Answered in this Market Research Report


How do professionals use this report?
Professionals utilize this report for industry research, market sizing and evaluation, forecasting, strategic planning, sales & marketing strategy, due diligence, valuations, benchmarking, streamlining, and other analyses.

What is the market size of the media representatives industry?
This report covers the historical industry market size (2015-2023), and forecasts for 2024 and the next 5 years. This report also includes market share of the top 50 companies.

What is the outlook for the industry?
This report has over a dozen market forecasts (2024 & 5 years) on total sales, companies, employees, productivity, inflation, compensation, operating expense, and others.

What industry analysis/data exists for the industry?
This report covers over 100+ data sets on the media representatives industry. Take a look at the table of contents below to see the breadth of analysis and data on the industry.

What segmentations are there on the media representatives industry?
This report segments the industry many ways including by business size, concentration (Top 50 companies), business structure, state, MSAs, and product lines.

What are the financial metrics for the industry?
This report covers many financial metrics for the industry including profitability, growth, opex / revenue, 31 balance sheet items organized by liabilities, assets, and equity, and 10 financial metrics including return on sales, asset turnover, liability ratio, and net worth ratio.

What are important benchmarks for the media representatives industry?
Some of the most important benchmarks for the industry include market share, sales growth, employee productivity, operating expense breakdown, product line breakdown, span of control, and organizational composition. This report includes all of them and many more.



Report & Industry Details


NAICS Code: 541840

Number of Pages: 78

Format: PDF

Price: $295

Support Contact: Email us at support@kentleyinsights.com or call us at 1-800-613-3611

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Table of Contents


Below is the table of contents for the 2024 Media Representatives Market Research Report.

Page 1-2 – Report Overview & Table of Contents

Page 3 – Industry Overview
– Methodology
– Industry Definition & Examples

Page 4 – Industry Snapshot – Revenue & Growth

Page 5 – Industry Snapshot – Costs & Profitability

Section One
REVENUE & GROWTH BENCHMARKS

Page 7 – Industry Growth Details
– Industry Revenues
– Companies
– Locations
– 2015-2023 Historical Figures
– Forecasts for 2024 and the Next 5 Years

Page 8 – Growth Benchmarks
– Revenues per Company
– Revenues per Location
– Locations per Company
– 2015-2023 Historical Figures
– Forecasts for 2024 and the Next 5 Years

Page 9 – Breakdown of Product Lines
– Percentage of Revenue from Product Lines

Page 10 – BCG Income vs. Revenue Growth Matrix
– Service Subsectors vs. Industry

Page 11 – Total Revenue by Industry Segments
– Concentration (Top 4, next 4, next 12, next 30 largest companies)
– Business Size (1-4 employees, 5-9 employees, 10-19, 20-49, 50-99, 100-249, 250+)
– Business Structure (C-Corporations, S-Corporations, Partnerships, Sole Proprietorships)
– Franchise Segments
– Industry Average

Page 12 – Total Revenue per State
– Revenue per State and State Rankings

Page 13 – Sales per Capita by State
– Sales per Capita and State Rankings

Page 14-17 – Revenue per Metropolitan Statistical Area

Page 18-21 – Revenue per Capita per Metropolitan Statistical Area

Page – 22 Revenue per Company by Industry Segment
– Concentration, Business Size, & Business Structure

Page – 23 Revenue per Location by Industry Segment
– Concentration, Size, Structure, & Franchise

Page – 24 Revenue per Location by State
– Revenue per Location and State Rankings

Page – 25-28 Revenue per Location per MSA

Page – 29 Industry Segmentation by Business Size
– Segments include 1-4 employees, 5-9 employees, 10-19, 20-49, 50-99, 100-249, 250+ employees
– Revenue, Companies, Locations, Employees & Payroll
– Absolute Figures & % of Industry

Page – 30 Industry Consolidation Analysis
– By Business Size Segments
– Revenue, Companies, Locations & Employees
– 2018 vs. 2023 by Business Size

Page – 31 Industry Consolidation Benchmarks
– Revenue per Company, Location & Employee
– 2018 vs. 2023 by Business Size

Page – 32 Industry Segmentation by Top 50 Companies
– Segments include top 4, next 4, next 12, next 30, and top 50 companies by revenue
– Revenue, Locations, Employees & Payroll
– Absolute Figures & % of Industry

Page – 33 Sector Concentration Benchmarks
– % of Sector Revenue from the Top 50 Companies
– 12 Sectors

Page – 34 Industry Segmentation by Business Structure
– Revenue, Companies, Locations, Employees & Payroll
– Absolute Figures & % of Industry

Page – 35 Pricing & Inflation
– Annual Inflation – Indexed to 2006
– 2015-2023 historicals, 2023 & 5-yr forecasts
– Monthly Inflation Figures for the Past 4 Years

Page – 36 Service Subsector Growth
– Revenue and 5-Year CAGR
– 12 Subsectors

Page – 37 Service Subsector Analysis
– Revenue per Company
– Revenue per Location
– 12 Subsectors

Page – 38 Service Subsector Analysis
– Revenue per Employee
– Payroll per Employee

SECTION TWO
COST & FINANCIAL ANALYSIS

Page – 40 Profitability & Financial Ratio Analysis
– Percent of Companies that are Profitable
– Average Net Income as a Percent of Revenue
– Financial Ratios – 10 ratios, such as Total Asset
Turnover, Assets to Liabilities, Return on
Net Worth, Solvency Ratio

Page – 41 Balance Sheet Benchmarks
– Assets and Liabilities indexed to industry revenue at 100
– Current & Non-Current Assets: Cash, Notes & Accounts Receivable, Allowance for Bad Debts, Inventories, Treasuries & Securities, Other Current Assets, Loans to Shareholders / Mortgage, Other Investments, Depreciable Assets, Accumulated Depreciation, Land, Intangible Assets (Amortizable), Accumulated Amortization, Other Assets

– Short-term, Long-term Liabilities, & Net Worth: Accounts Payable, Mortgages, Notes, Bonds due in less than 1 Yr., Other Current Liabilities, Loans from Shareholders, Mortgages, Notes, Bonds > 1 Yr., Other Liabilities, Capital Stock, Additional Paid-in Capital, Retained Earnings, Cost of Treasury Stock

Page – 42 Operating Expenses
– Industry Operating Expenses
– Industry Revenue vs. Operating Expense Growth
– Operating Expense as a Percent of Revenue
– 2015-2023 Historical Figures
– Forecasts for 2024 and the Next 5 Years

Page 43 – Operating Expenses by Company & Location
– Operating Expenses per Company
– Operating Expenses per Location
– Revenue vs. Expenses Growth per Location
– 2015-2023 Historical Figures
– Forecasts for 2024 and the Next 5 Years

Page – 44 Operating Expense Detail
– Employee Expenses: Annual Payroll, Health Insurance, Defined Benefit Pension Plans, Defined Contribution Plans, Other Fringe Benefits, Contract Labor Costs, Incl. Temporary Help
– Property Expenses: Lease and Rent for Buildings, Offices, Stores, Repairs and Maintenance to Buildings, Purchased Electricity, Purchased Fuels (except motor fuels), Water, Sewer, Refuse, Other Utility Payments
– Equipment Expenses: Expensed Equipment: Lease and Rent for Machinery and Equip., Repairs, Maint. to Machinery and Equip., Depreciation and Amortization Charges, Other Materials, Parts, and Supplies
– IT Expenses: Data Processing & Other Computer Services: Communication Services: Expensed Purchases of Software
– Miscellaneous Expenses: Advertising and Promotional Services, Professional and Technical Services, Taxes and License Fees

Page 45 – Productivity & Industry Employment
– Revenue per Employee
– Total Industry Employees
– Employees per Company
– 2015-2023 Historical Figures
– Forecasts for 2024 and the Next 5 Years

Page – 46 Employee Productivity by Segments
– Revenue per Employee
– Concentration, Business Size, Structure & Franchise

Page – 47 Employee Productivity by State
– Revenue per Employee and State Rankings

Page – 48-51 Employee Productivity per MSA
– Revenue per Employee

Page – 52 Industry Payroll
– Payroll per Employee
– Payroll per Company
– Payroll per Location
– 2015-2023 Historical Figures
– Forecasts for 2024 and the Next 5 Years

Page – 53 Workforce Composition Benchmarks
– 26 Job Categories
– Management & Finance
– Sales & Marketing
– Technology, Engineering, Science
– Service, Support & Training
– Operations
– Percent of Industry Employees

Page – 54 Job Categorization Pay Ranges
– 26 Job Categories
– Management & Finance
– Sales, Service & Marketing
– Operations
– Pay Bands – Bottom 10% & 25%, Mean, Top 25% & 10%
– Pay Bands (10%, 25%, Mean, 75%, 90%)

Page – 55 Top 20 Jobs Breakdown
– Percent of Total Employees by Job
– Rank Ordered by Top 20 Job Categories

Page – 56 Pay Ranges of Top 20 Jobs
– Pay Bands (10%, 25%, Mean, 75%, 90%)

Page – 57 Payroll per Company by Segments
– Concentration, Business Size, & Business Structure

Page – 58 Payroll per Location by Segments
– Concentration, Business Size, Structure, & Franchise

Page – 59 Payroll per Employee by Segments
– Concentration, Business Size, Structure, & Franchise

Page – 60 Payroll per Employee by State
– Payroll per Employee
– State Rankings

Page – 61-64 Payroll per Employee per MSA

Page – 65 Employees per Company by Segments
– Concentration, Business Size, & Business Structure

Page – 66 Employees per Company by Segments
– Concentration, Business Size, Structure, & Franchise

Page – 67 Total Employment by State
– Number of Employees and State Rankings

Page – 68 Population to Every Employee by State
– Number of Residents to Industry Employee
– State Rankings

Page – 69-72 Total Employment per MSA

Page – 73 Locations per Company by Segments
– Concentration, Business Size, & Business Structure

Page – 74-77 Locations per MSA

Page – 78 About Kentley Insights


Product Lines Analyzed


Sales agent services for advertising time on radio
Sales agent services for advertising space in print media
Sales agent services for advertising time on television
Sales agent services for advertising time on the Internet
Media buying services
Full media planning and buying services
Sales agent services for advertising time or space in media, except print, television, radio, and Internet

Industry Jobs Analyzed


Designers
Advertising Sales Agents
Public Relations Specialists
Market Research Analysts and Marketing Specialists
General and Operations Managers
Models, Demonstrators, and Product Promoters
Software and Web Developers, Programmers, and Testers
Artists and Related Workers
Marketing and Sales Managers
Miscellaneous Sales Representatives, Services
Advertising and Promotions Managers
Office Clerks, General
Writers and Editors
Laborers and Material Movers
Secretaries and Administrative Assistants
Customer Service Representatives
Printing Workers
Actors, Producers, and Directors
Mail Clerks and Mail Machine Operators, Except Postal Service
Bookkeeping, Accounting, and Auditing Clerks

States Covered


Alabama
Arizona
Arkansas
California
Colorado
Connecticut
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maryland
Massachusetts
Michigan
Minnesota
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New York
North Carolina
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Virginia
Washington
West Virginia
Wisconsin
Wyoming

Metropolitan Statistical Areas (MSAs) Covered


Akron, OH
Albany-Schenectady-Troy, NY
Albuquerque, NM
Alexandria, LA
Allentown-Bethlehem-Easton, PA-NJ
Amarillo, TX
Anchorage, AK
Ann Arbor, MI
Anniston-Oxford-Jacksonville, AL
Asheville, NC
Atlanta-Sandy Springs-Roswell, GA
Augusta-Richmond County, GA-SC
Austin-Round Rock, TX
Baltimore-Columbia-Towson, MD
Barnstable Town, MA
Beaumont-Port Arthur, TX
Bend-Redmond, OR
Billings, MT
Binghamton, NY
Birmingham-Hoover, AL
Bismarck, ND
Boise City, ID
Boston-Cambridge-Newton, MA-NH
Bowling Green, KY
Bridgeport-Stamford-Norwalk, CT
Brownsville-Harlingen, TX
Buffalo-Cheektowaga-Niagara Falls, NY
Burlington-South Burlington, VT
Canton-Massillon, OH
Cape Coral-Fort Myers, FL
Cape Girardeau, MO-IL
Carson City, NV
Casper, WY
Cedar Rapids, IA
Charleston, WV
Charleston-North Charleston, SC
Charlotte-Concord-Gastonia, NC-SC
Charlottesville, VA
Chattanooga, TN-GA
Cheyenne, WY
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Clarksville, TN-KY
Cleveland-Elyria, OH
Columbia, MO
Columbia, SC
Columbus, OH
Corpus Christi, TX
Crestview-Fort Walton Beach-Destin, FL
Dallas-Fort Worth-Arlington, TX
Dalton, GA
Daphne-Fairhope-Foley, AL
Davenport-Moline-Rock Island, IA-IL
Dayton, OH
Decatur, IL
Deltona-Daytona Beach-Ormond Beach, FL
Denver-Aurora-Lakewood, CO

Des Moines-West Des Moines, IA
Detroit-Warren-Dearborn, MI
Dothan, AL
Dover, DE
Durham-Chapel Hill, NC
El Centro, CA
Elkhart-Goshen, IN
Elmira, NY
El Paso, TX
Eugene, OR
Evansville, IN-KY
Fairbanks, AK
Fayetteville-Springdale-Rogers, AR-MO
Fort Collins, CO
Fresno, CA
Gadsden, AL
Gainesville, FL
Grand Rapids-Wyoming, MI
Green Bay, WI
Greenville-Anderson-Mauldin, SC
Hanford-Corcoran, CA
Hartford-West Hartford-East Hartford, CT
Hickory-Lenoir-Morganton, NC
Hot Springs, AR
Houma-Thibodaux, LA
Houston-The Woodlands-Sugar Land, TX
Huntington-Ashland, WV-KY-OH
Huntsville, AL
Idaho Falls, ID
Indianapolis-Carmel-Anderson, IN
Jackson, MI
Jackson, MS
Jacksonville, FL
Johnson City, TN
Joplin, MO
Kahului-Wailuku-Lahaina, HI
Kalamazoo-Portage, MI
Kansas City, MO-KS
Kennewick-Richland, WA
Kingsport-Bristol-Bristol, TN-VA
Kingston, NY
Knoxville, TN
Kokomo, IN
Lake Charles, LA
Lake Havasu City-Kingman, AZ
Lakeland-Winter Haven, FL
Lancaster, PA

Laredo, TX
Las Vegas-Henderson-Paradise, NV
Lawrence, KS
Lawton, OK
Lewiston-Auburn, ME
Lexington-Fayette, KY
Lincoln, NE
Little Rock-North Little Rock-Conway, AR
Logan, UT-ID
Los Angeles-Long Beach-Anaheim, CA
Louisville/Jefferson County, KY-IN
Lynchburg, VA
Madison, WI
Mankato-North Mankato, MN
McAllen-Edinburg-Mission, TX
Medford, OR
Miami-Fort Lauderdale-West Palm Beach, FL
Midland, TX
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Missoula, MT
Mobile, AL
Modesto, CA
Monroe, MI
Montgomery, AL
Mount Vernon-Anacortes, WA
Myrtle Beach-Conway-North Myrtle Beach, SC-NC
Naples-Immokalee-Marco Island, FL
Nashville-Davidson–Murfreesboro–Franklin, TN
New Haven-Milford, CT
New Orleans-Metairie, LA
New York-Newark-Jersey City, NY-NJ-PA
North Port-Sarasota-Bradenton, FL
Ocala, FL
Ogden-Clearfield, UT
Oklahoma City, OK
Omaha-Council Bluffs, NE-IA
Orlando-Kissimmee-Sanford, FL
Oshkosh-Neenah, WI
Owensboro, KY
Oxnard-Thousand Oaks-Ventura, CA
Panama City, FL
Parkersburg-Vienna, WV
Pensacola-Ferry Pass-Brent, FL
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Pittsburgh, PA
Pittsfield, MA
Portland-South Portland, ME
Portland-Vancouver-Hillsboro, OR-WA
Port St. Lucie, FL
Prescott, AZ
Providence-Warwick, RI-MA
Provo-Orem, UT
Punta Gorda, FL
Raleigh, NC
Rapid City, SD
Reno, NV

Richmond, VA
Riverside-San Bernardino-Ontario, CA
Roanoke, VA
Rochester, NY
Rockford, IL
Rome, GA
Sacramento–Roseville–Arden-Arcade, CA
St. George, UT
St. Louis, MO-IL
Salisbury, MD-DE
Salt Lake City, UT
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco-Oakland-Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Santa Cruz-Watsonville, CA
Santa Fe, NM
Santa Maria-Santa Barbara, CA
Santa Rosa, CA
Seattle-Tacoma-Bellevue, WA
Sebastian-Vero Beach, FL
Shreveport-Bossier City, LA
Sioux Falls, SD
Spokane-Spokane Valley, WA
Springfield, IL
Springfield, MA
Stockton-Lodi, CA
Syracuse, NY
Tallahassee, FL
Tampa-St. Petersburg-Clearwater, FL
Texarkana, TX-AR
Trenton, NJ
Tucson, AZ
Tulsa, OK
Urban Honolulu, HI
Utica-Rome, NY
Virginia Beach-Norfolk-Newport News, VA-NC
Waco, TX
Warner Robins, GA
Washington-Arlington-Alexandria, DC-VA-MD-WV
Waterloo-Cedar Falls, IA
Watertown-Fort Drum, NY
Wichita, KS
Wilmington, NC
Winchester, VA-WV
Worcester, MA-CT
Yuba City, CA


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