Ski Resorts Market Research Report

Published: August 2026
Updated Recession Risk Analysis & Forecasts

The Ski Resorts segment has achieved solid 11.8% annual growth over the past three years, reaching $5.0 billion in 2025. Market conditions demonstrate robust winter sports participation with successful implementation of reservation systems managing peak capacity, effective season pass program development driving advance commitment, and growing summer utilization expanding revenue beyond traditional winter season. Consumer demand dynamics reflect core enthusiast loyalty transcending economic conditions, growing interest in winter mountain experiences beyond skiing including non-skiing activities, and acceptance of premium pricing for quality experiences particularly at destination resorts. The industry benefits from limited geographical distribution creating defensible markets, complementary revenue through lodging, dining and retail, and high repeat visitation through season pass programs. Climate change impacts require continued investment in snowmaking and weather-independent activities, while experience enhancement and operational efficiency address cost management challenges.

Ski Resorts Industry Market Research Report

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Ski Resorts Industry Definition


This industry includes companies operating winter sports facilities centered around skiing and snowboarding. Core activities include maintaining ski trails, operating ski lifts, providing equipment rental, offering instruction, ensuring safety, and managing lodging and dining services. These businesses create destination recreation facilities for snow sports. They develop and maintain mountainous terrain for downhill skiing and snowboarding, providing the necessary infrastructure and services to facilitate winter sports participation, typically in seasonal operations that may expand to offer warm-weather activities during non-winter months.

Alpine skiing facilities : Cross country skiing facilities : Downhill skiing facilities : Ski lift and tow operation : Ski resorts, without accommodations

Ski Resorts Industry Statistics


This market research report utilizes the most extensive set of business surveys as the foundation for over 100 market research data sets with extensive historical data (2017-2025), statistics, trend analysis, and forecasts for 2026 & the next 5 years.

This report includes market size, growth, sales & cost trends, industry dynamics, operating expenses for 26 categories, profitability, employee productivity, 10 financial ratios, 31 balance sheet metrics, extensive statistics by state and Metropolitan Statistical Area (MSAs), workforce composition statistics, market share for top 50 companies, inflation, payroll and pay range data on 46 jobs, product line breakdown, industry data sets segmented by business size, concentration, and business structure, and much more.

Below are a few of the statistics included in this extensive 78-page market research report:


MARKET SIZE
In 2025, industry revenue was $5.0 billion

NUMBER OF COMPANIES
There are 307 companies in the industry

MARKET GROWTH
The 5-year annual growth rate averaged 7.8%

MARKET SHARE
The top 4 companies have 48.9% market share

REVENUE PER LOCATION
The average sales per location is $14.4 million

INFLATION & PRICING
Over the past 5 years, inflation averaged 3.7%

FINANCIAL METRICS
For unprofitable firms, the avg. net loss is -13.5%

EMPLOYEE PRODUCTIVITY
Revenue per employee is $52,307

OPERATING EXPENSE BENCHMARKS
2.5% of expenses is spent on professional services

PAY BENCHMARKS
In 2025, avg. pay per employee was $13,050

ORGANIZATIONAL BENCHMARKS
1.7% of employees are in business ops & finance

JOB PAY RANGES
The avg. hourly pay for finance jobs is $31.09


Instantly download the 2026 Ski Resorts U.S. Market Research Report to access over 100 data sets on the industry.


Ski Resorts Report Format


The 2026 Ski Resorts Market Research Report is 78 pages of extensive data, trends, forecasts, benchmarks, analysis, and charts on the industry. Below are select page images from the report and scroll further down for the table of contents and a sample of the report.

Ski Resorts Revenue

Ski Resorts OPEX Expenses

Ski Resorts Profit

Ski Resorts BCG Matrix

Ski Resorts State Sales

Ski Resorts Benchmarks


Sample Report


Download the full sample report below. The Ski Resorts Market Research Report will have the same format and data sets.

Kentley Insights Services Sample Report

Table of Contents – Ski Resorts Report


1-2 Report Overview & Table of Contents

3 Industry Overview
– Methodology
– Industry Definition & Examples
– Market Commentary

4 Industry Snapshot – Revenue & Growth

5 Industry Snapshot – Costs & Profitability

Section One
REVENUE & GROWTH BENCHMARKS

7 Industry Growth Details
– Industry Revenues
– Number of Companies & Locations
– 2017-2030 Trends & Forecasts

8 Growth Benchmarks
– Revenues per Company & Locations
– Locations per Company
– 2017-2030 Trends & Forecasts

9 Breakdown of Product Lines
– Percentage of Revenue from Product Lines

10 BCG Income vs. Revenue Growth Matrix
– Service Subsectors vs. Industry

11 Total Revenue by Industry Segments
– Concentration (Top 4, next 4, next 12, next 30 largest companies)
– Business Size (1-4 employees, 5-9 employees, 10-19, 20-49, 50-99, 100-249, 250+)
– Business Structure (C-Corporations, S-Corporations, Partnerships, Sole Proprietorships)
– Franchise Segments

12 Total Revenue per State
– Revenue per State and State Rankings

13 Sales per Capita by State

14-17 Revenue per Metropolitan Statistical Area

18-21 Revenue per Capita per Metropolitan Statistical Area

22 Revenue per Company by Industry Segment
– Concentration, Business Size, & Business Structure

23 Revenue per Location by Industry Segment
– Concentration, Size, Structure, & Franchise

24 Revenue per Location by State
– Revenue per Location and State Rankings

25-28 Revenue per Location per MSA

29 Industry Segmentation by Business Size

30 Industry Consolidation Analysis
– By Business Size Segments
– Revenue, Companies, Locations & Employees
– 2020 vs. 2025 by Business Size

31 Industry Consolidation Benchmarks

32 Industry Segmentation by Top 50 Companies
– Segments include top 4, next 4, next 12, next 30, and top 50 companies by revenue
– Revenue, Locations, Employees & Payroll

33 Sector Concentration Benchmarks
– % of Sector Revenue from the Top 50 Companies for 12 Sectors

34 Industry Segmentation by Business Structure
– Revenue, Companies, Locations, Employees & Payroll

35 Pricing & Inflation
– 2017-2030 Trends & Forecasts
– Monthly Inflation Figures for the Past 4 Years

36 Service Subsector Growth
– Revenue and 5-Year CAGR for 12 Subsectors

37 Service Subsector Analysis
– Revenue per Company & Location

38 Service Subsector Analysis
– Revenue & Payroll per Employee

SECTION TWO
COST & FINANCIAL ANALYSIS

40 Profitability & Financial Ratio Analysis
– Percent of Companies that are Profitable
– Average Net Income as a Percent of Revenue
– Financial Ratios – 10 ratios, such as Total Asset
Turnover, Assets to Liabilities, Return on
Net Worth, Solvency Ratio

41 Balance Sheet Benchmarks
– Assets and Liabilities indexed to industry revenue at 100
– Current & Non-Current Assets
– Short-term, Long-term Liabilities, & Net Worth

42 Operating Expenses
– 2017-2030 Trends & Forecasts

43 Operating Expenses by Company & Location
– Operating Expenses per Company & Location
– 2017-2030 Trends & Forecasts

44 Operating Expense Detail
– Employee Expenses: Annual Payroll, Health Insurance, Defined Benefit Pension Plans, Defined Contribution Plans, Other Fringe Benefits, Contract Labor Costs, Incl. Temporary Help
– Property Expenses: Lease and Rent for Buildings, Offices, Stores, Repairs and Maintenance to Buildings, Purchased Electricity, Purchased Fuels (except motor fuels), Water, Sewer, Refuse, Other Utility Payments
– Equipment Expenses: Expensed Equipment: Lease and Rent for Machinery and Equip., Repairs, Maint. to Machinery and Equip., Depreciation and Amortization Charges, Other Materials, Parts, and Supplies
– IT Expenses: Data Processing & Other Computer Services: Communication Services: Expensed Purchases of Software
– Miscellaneous Expenses: Advertising and Promotional Services, Professional and Technical Services, Taxes and License Fees

45 Productivity & Industry Employment
– Revenue per Employee
– Total Industry Employees
– Employees per Company
– 2017-2030 Trends & Forecasts

46 Employee Productivity by Segments

47 Employee Productivity by State

48-51 Employee Productivity per MSA

52 Industry Payroll
– Payroll per Employee, Company & Location
– 2017-2030 Trends & Forecasts

53 Workforce Composition Benchmarks
– 26 Job Categories
– Management & Finance
– Sales & Marketing
– Technology, Engineering, Science
– Service, Support & Training
– Operations
– Percent of Industry Employees

54 Job Categorization Pay Ranges
– 26 Job Categories
– Pay Bands – Bottom 10% & 25%, Mean, Top 25% & 10%
– Pay Bands (10%, 25%, Mean, 75%, 90%)

55 Top 20 Jobs Breakdown
– Percent of Total Employees by Job
– Rank Ordered by Top 20 Job Categories

56 Pay Ranges of Top 20 Jobs

57 Payroll per Company by Segments

58 Payroll per Location by Segments

59 Payroll per Employee by Segments

60 Payroll per Employee by State

61-64 Payroll per Employee per MSA

65 Employees per Company by Segments
– Concentration, Business Size, & Business Structure

66 Employees per Company by Segments
– Concentration, Business Size, Structure, & Franchise

67 Total Employment by State

68 Population to Every Employee by State

69-72 Total Employment per MSA

73 Locations per Company by Segments

74-77 Locations per MSA

78 About Kentley Insights


Report & Industry Details


NAICS Code: 713920

Number of Pages: 78

Format: PDF

Price: $295

Support Contact: Email us at support@kentleyinsights.com or call us at 1-800-613-3611

Key Questions Answered in this Market Research Report


How do professionals use this report?
Professionals utilize this report for industry research, market sizing and evaluation, forecasting, strategic planning, sales & marketing strategy, due diligence, valuations, benchmarking, streamlining, and other analyses.

What is the market size of the ski resorts industry?
This report covers the historical industry market size (2017-2025), and forecasts for 2026 and the next 5 years. This report also includes market share of the top 50 companies.

What is the outlook for the industry?
This report has dozens of market forecasts (2025 & 5 years) on total sales, companies, employees, productivity, inflation, compensation, operating expense, and others.

What industry analysis/data exists for the industry?
This report covers over 100+ data sets on the ski resorts industry. Check out the table of contents for all the data sets and analyses.

What segmentations are there on the ski resorts industry?
This report segments the industry many ways including by business size, concentration (Top 50 companies), business structure, state, MSAs, and product lines.

What are the financial metrics for the industry?
This report covers many financial metrics for the industry including profitability, growth, opex / revenue, 31 balance sheet items organized by liabilities, assets, and equity, and 10 financial metrics including return on sales, asset turnover, liability ratio, and net worth ratio.

What are important benchmarks for the industry?
Some of the most important benchmarks for the industry include market share, sales growth, employee productivity, operating expense breakdown, product line breakdown, span of control, and organizational composition. This report includes all of them and many more.



Ski Resorts Product Lines Analyzed


Skiing facility services
Meals, snacks, other food items, and nonalcoholic beverages, prepared and served or dispensed, for immediate consumption
Rental services for recreational, sports, and fitness equipment (including boats, motorcycles, other sports vehicles, and musical instruments)
Leisure, recreational, and athletic instructional programs
Retail sales of other goods, not elsewhere classified
All other products and services, not elsewhere classified
Alcoholic beverages, prepared and served or dispensed for immediate consumption
All other recreation, sports, and fitness services
Amusement park and arcade services

Industry Jobs Analyzed


Recreation and Fitness Workers
Miscellaneous Entertainment Attendants and Related Workers
Grounds Maintenance Workers
Waiters and Waitresses
Receptionists and Information Clerks
Athletes, Coaches, Umpires, and Related Workers
General and Operations Managers
Cooks
Customer Service Representatives
Miscellaneous Protective Service Workers
Building Cleaning Workers
Maintenance and Repair Workers, General
Bartenders
Retail Salespersons
First-Line Supervisors of Entertainment and Recreation Workers
Childcare Workers
Supervisors of Food Preparation and Serving Workers
Miscellaneous Sales Representatives, Services
Fast Food and Counter Workers
Cashiers

States Covered


Alaska
California
Colorado
Connecticut
Idaho
Iowa
Maine
Massachusetts
Michigan
Minnesota
Montana
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oregon
Pennsylvania
South Dakota
Utah
Vermont
Washington
West Virginia
Wisconsin
Wyoming

Metropolitan Statistical Areas (MSAs) Covered


Akron, OH
Albany-Schenectady-Troy, NY
Albuquerque, NM
Allentown-Bethlehem-Easton, PA-NJ
Anchorage, AK
Asheville, NC
Bakersfield, CA
Bangor, ME
Beckley, WV
Bellingham, WA
Bend-Redmond, OR
Billings, MT
Bismarck, ND
Boise City, ID
Boston-Cambridge-Newton, MA-NH
Boulder, CO
Buffalo-Cheektowaga-Niagara Falls, NY
Burlington-South Burlington, VT
Cape Coral-Fort Myers, FL
Chambersburg-Waynesboro, PA
Charlottesville, VA
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Cleveland-Elyria, OH
Columbus, OH
Davenport-Moline-Rock Island, IA-IL
Denver-Aurora-Lakewood, CO

Detroit-Warren-Dearborn, MI
Dubuque, IA
Duluth, MN-WI
East Stroudsburg, PA
Fairbanks, AK
Flagstaff, AZ
Fresno, CA
Glens Falls, NY
Grand Junction, CO
Grand Rapids-Wyoming, MI
Great Falls, MT
Greeley, CO
Hartford-West Hartford-East Hartford, CT
Idaho Falls, ID
Jacksonville, FL
Kalamazoo-Portage, MI
Kansas City, MO-KS
Kingston, NY
La Crosse-Onalaska, WI-MN

Las Vegas-Henderson-Paradise, NV
Lewiston-Auburn, ME
Logan, UT-ID
Los Angeles-Long Beach-Anaheim, CA
Louisville/Jefferson County, KY-IN
Madison, WI
Manchester-Nashua, NH
Mankato-North Mankato, MN
Mansfield, OH
Medford, OR
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Muskegon, MI
New York-Newark-Jersey City, NY-NJ-PA
Ogden-Clearfield, UT
Omaha-Council Bluffs, NE-IA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Pittsfield, MA
Pocatello, ID
Portland-South Portland, ME
Portland-Vancouver-Hillsboro, OR-WA
Providence-Warwick, RI-MA
Rapid City, SD
Reno, NV

Riverside-San Bernardino-Ontario, CA
Rochester, MN
Rochester, NY
Sacramento–Roseville–Arden-Arcade, CA
St. Cloud, MN
St. Louis, MO-IL
Salt Lake City, UT
San Diego-Carlsbad, CA
Santa Fe, NM
Scranton–Wilkes-Barre–Hazleton, PA
Seattle-Tacoma-Bellevue, WA
Sioux Falls, SD
South Bend-Mishawaka, IN-MI
Spokane-Spokane Valley, WA
Springfield, MA
State College, PA
Stockton-Lodi, CA
Syracuse, NY
Utica-Rome, NY
Walla Walla, WA
Watertown-Fort Drum, NY
Wausau, WI
Wenatchee, WA
Williamsport, PA
Worcester, MA-CT
Yakima, WA
York-Hanover, PA


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