Publish Date: September 2026
Updated Tariff & Recession Risk Analysis and Forecasts
The 2026 Toilet Paper & Tissue Manufacturing Market Report covers the $14.8 billion industry which produces essential personal care and cleaning products through specialized paper engineering and converting processes. Competitive structure features large integrated producers with significant consumer brand portfolios alongside private label manufacturers with efficient production operations. Consumer preferences increasingly bifurcate between value-oriented products emphasizing price accessibility and premium offerings highlighting softness, strength, and sustainability attributes. Manufacturers face challenges balancing production efficiency, material engineering, sensory quality characteristics, and tariff considerations affecting both pulp imports and international market access. Successful companies establish advantages through advanced tissue-making technologies enhancing sensory properties, efficient converting operations reducing costs, material science expertise optimizing performance, and sustainability initiatives addressing growing environmental concerns in a sector where both operational efficiency and increasingly product quality credentials determine competitive positioning across diverse tissue product categories.
Toilet Paper & Tissue Manufacturing Industry Description
Toilet Paper & Tissue Manufacturing produces personal hygiene and cleaning products from specialized lightweight papers. Companies transform tissue paper into consumer and commercial products through unwinding, embossing, perforating, cutting, and packaging operations. Manufacturing processes include specialized paper machine operations, embossing, laminating, perforating, rewinding, folding, and packaging processes that create finished consumer products. These businesses serve retail and commercial markets with essential everyday items. The industry continuously improves softness, strength, absorbency, and increasingly focuses on sustainable fiber sourcing, reduced environmental impact, and enhanced product attributes that improve user experience.
NAICS Code: 322291
Number of Companies: 102
Number of Plants / Facilities: 127
Total Employees: 19,127
Market Size: $14.8 billion
TARIFF IMPACT (Summer 2025 – Download Report for Updated Analysis)
This report has in-depth analysis on the recent US tariff changes on material costs, quantifying import dependencies, tariff exposure rates, and key source countries for the toilet paper & tissue manufacturing sector.
Estimated Tariff Cost: $540 million
Relative Tariff Impact: VERY HIGH
Toilet Paper & Tissue Manufacturing Report Format
The 2026 U.S. Toilet Paper & Tissue Manufacturing Market Report is 63 pages of deep insights into the trends, dynamics, and forecasts shaping the industry. Professionals leverage this market report to develop a deep understanding of the market for business strategy, planning, forecasting, benchmarking, industry analysis, valuations, identifying organizational inefficiencies, financial analysis, and more.
The report has over 100 industry statistical data sets with historicals (2017-2025), trend analysis, and forecasts for 2026 and the next 5 years. The report includes market size & growth, in-depth OPEX analysis on 26 categories, extensive financial analysis, forecasts on 100+ data sets, plant inventory analysis, 31 balance sheet benchmarks, segmentation by business size and structure, industry concentration analysis, production material costs, profitability analysis, state metrics analysis, plant capacity analysis, employee role analysis, inflation trend benchmarks, wage analysis, in-depth productivity analysis, and much more.
Below are a few page images from the report and check out the table of contents for a complete overview.
Report Table of Contents
Review the table of contents to understand the extensive statistical data sets in this report and why thousands of executives, consultants, bankers, accountants, and other professionals trust Kentley Insights for their market research needs.
The data source for the report is extensive annual expense, revenue, wage, operational, and economic surveys administered by federal and private institutions and filled out by a majority of companies in the toilet paper & tissue manufacturing industry. Our forecasts take into account historical trends, industry dynamics, and our macroeconomic projections.
1-2 – Report Overview & Table of Contents
3 – Market Overview
– Methodology, Industry Definition & Market Commentary
4 – Market Snapshot – Revenue & Growth
5 – Market Snapshot – Costs & Profitability
SECTION ONE
REVENUE & GROWTH BENCHMARKS
7 – Market Growth Details
– Revenues, Companies, & Facilities
– 2017-2025 Historical Figures
– Forecasts for 2026 and the Next 5 Years
8 – Growth Benchmarks
– Revenues per Company & Facility
– Facilities per Company
– 2017-2025 Historical Figures
– Forecasts for 2026 and the Next 5 Years
9 – Breakdown of Product Lines
– Percentage of Revenue from Product Lines
10 – BCG Matrix – Net Income vs. Revenue Growth
– Manufacturing Subsectors vs. Industry
11 – Total Revenue by Month & Year
– Revenue per Month for 2021-2025
12 – Inventory Value by Month & Year
– Inventory Value per Month for 2021-2025
13 – Months of Inventory
– Months of Inventory per Month for 2021-2025
14 – Market Size by Segments
– Concentration Segments – Top 4, 5-8, 9-20, & 21-50 companies
– Business Size Segments – 1-4, 5-9, 10-20, 21-50, 51-100, 101-250, & 250+ employees
– Business Structure Segments – C-Corporations, S-Corporations, Partnerships, & Sole Proprietorships
15 – Market Size by State
16 – Revenue as a % of State GDP
17 – Revenue as a % of State Manufacturing
18 – Market Segmentation by Business Size
– Sales as a % of Income and State Rankings
19 – Market Segmentation by Business Size
– Business Size Segments – 1-4, 5-9, 10-20, 21-50, 51-100, 101-250, & 250+ employees
– Companies, Facilities, Sales, Employees & Payroll
20 – Segmentation by Concentration (Top 50 Companies)
– Concentration Segments – Top 4, 5-8, 9-20, & 21-50 companies
– Companies, Facilities, Sales, Employees & Payroll
21 – Market Share of Top 50 Companies
– Market Share & Total Revenue for 2020 versus 2025
22 – Subsector Market Share of Top 50 Companies
23 – Segmentation by Business Structure
– Business Structure Segments – C-Corporations, S-Corporations, Partnerships, & Sole Proprietorships
– Companies, Facilities, Sales, Employees & Payroll
24 – Sales per Company by State
25 – Sales per Company by Segments
26 – Sales per Facility by State
27 – Sales per Facility by Segment
28 – Manufacturing Subsector Growth
– Sales and 5-Year CAGR
29 – Manufacturing Subsector Statistics
– Sales per Company & Facility, and 5-Year CAGR
30 – Consolidation Analysis
– 5-year CAGR of Companies & Locations
31 – Employment Consolidation Analysis
– 5-year CAGR of Employee Statistics
32 – Manufacturing Subsector Consolidation Analysis
– Number of Companies & Facilities
– 5-Year CAGR
33 – Manufacturing Subsector Consolidation Analysis
– Facilities per Company
– Employees per Company
– 5-Year CAGR
SECTION TWO
COST, CAPITAL & PROFIT BENCHMARKS
35 – Profitability & Financial Ratio Analysis
– Percent of Companies that are Profitable
– Average Net Income as a Percent of Revenue
– Financial Ratios – 10 ratios, Total Asset Turnover, Fixed Asset Turnover, Fixed Assets to Total Assets Ratio, Total Assets to Total Liabilities Ratio, Return on Sales, Return on Total Assets, Return on Net Worth, Total Liabilities to Net Worth Ratio, Fixed Assets to Net Worth Ratio, Solvency Ratio
Page 36 – Balance Sheet Metrics
– Assets and Liabilities indexed to industry revenue at 100
– Current & Non-Current Assets: Cash, Notes & Accounts Receivable, Allowance for Bad Debts, Inventories, Treasuries & Securities, Other Current Assets, Loans to Shareholders / Mortgage, Other Investments, Depreciable Assets, Accumulated Depreciation, Land, Intangible Assets (Amortizable), Accumulated Amortization, Other Assets
– Short-term, Long-term Liabilities, & Net Worth: Accounts Payable, Mortgages, Notes, Bonds due in less than 1 Yr., Other Current Liabilities, Loans from Shareholders, Mortgages, Notes, Bonds > 1 Yr., Other Liabilities, Capital Stock, Additional Paid-in Capital, Retained Earnings, Cost of Treasury Stock
37 – Operating Expenses
– Industry Operating Expenses
– Revenue vs. Operating Expense Growth
– Operating Expense as a Percent of Revenue
– Trend Analysis & Forecasts
38 – Operating Expenses by Company & Facility
– Operating Expenses per Company & Facility
– Revenue vs. Expenses Growth per Facility
– Trend Analysis & Forecasts
Page 39 – Operating Expense Detail
– Employee Expenses: Annual Payroll, Health insurance, Defined benefit pension plans, Defined contribution plans, Other fringe benefits, Temporary staff
– Cost of Materials: Cost of materials, parts, containers, packaging, etc., Cost of resale, Cost of electricity and fuels, Cost of contract work
– Buildings and Equipment: Capex for machinery and equipment, Rental or lease for machinery and equipment, Capex for buildings and structures, Rental or lease for buildings and structures, Repair and maintenance of buildings and machinery
– Other Operating Expenses: Professional and technical services, IT software and hardware, Data processing and communications, Advertising, Refuse removal, Taxes and license fees, All other operating expenses
-Inventory Breakdown: Inventory (as a % of total receipts), Finished goods inventory, Work-in-progress inventory, Materials and supplies inventory
40 – Production Material Costs & Tariff Analysis
– Top Production Material Costs Breakdown
– Industry & Material Tariff Analysis – % of costs, import %, tariff costs, source countries
41 – Producer Pricing Index
– Annual PPI – Indexed to 2006
– 2017-2025 Historical Figures
– Forecasts for 2026 and the Next 5 Years
– Monthly PPI Figures for the Past 4 Years
42 – Plant Utilization & Hours
– Plant Utilization Rate
– Plant Operational Hours per Week
– 2022-2025 Historical Figures by Quarter
43 – Reasons for Non-Full Production
– 7 Categories Quarterly Survey Results for Past 2 Years
44 – Productivity & Employment
– Revenue per Employee
– Total Industry Employees
– Employees per Company
– Trend Analysis & Forecasts
45 – Employee Productivity by Segments
46 – Employee Productivity by State
47 – Manufacturing Subsector Sales & Payroll per Employee
– Absolute & 5-year CAGR
48 – Payroll Analysis
– Payroll per Employee, Company & Facility
– Trend Analysis & Forecasts
49 – Payroll per Company by Segments
50 – Payroll per Facility by Segments
51 – Payroll per Employee by Segments
52 – Payroll per Employee by State
53 – Workforce Composition
– % of Employees for 27 Job Categories
– Management & Finance
– Sales & Marketing
– Technology, Engineering, Science
– Service, Support & Training
– Operations
54 – Job Categorization Pay Ranges
– Pay Bands – Bottom 10% & 25%, Mean, Top 25% & 10%
55 – Top 20 Jobs Breakdown
– Percent of Total Employees
56 – Top 20 Jobs Pay
57 – Employees per Company by Segments
58 – Employees per Facility by Segments
59 – Facilities per Company by Segments
60 – Total Employment by State
61 – Population to Every Employee by State
62 – Employees per Facility by State
63 – Overview of Kentley Insights
Download a Sample Report
Below is a free sample report download. The 2026 Toilet Paper & Tissue Manufacturing Market Report has the same layout and data sets as the sample report.
Product Lines, Materials, and Jobs Covered in Report
PRODUCT LINES
Disposable diapers and similar disposable products, made from purchased sanitary paper stock or wadding
Sanitary tissue paper products, made from purchased sanitary paper stock or wadding
Sanitary paper product manufacturing, nsk, total
MATERIAL COST CATEGORIES
Paper and paperboard products
Nonwoven textile fabrics, including knits, felts, etc.
Materials, ingredients, containers, and supplies, nsk
Cost of all other materials and components, parts, containers, and supplies consumed
Thermoplastic and thermosetting resins and plastics materials
Wood pulp
Plastics products (including packaging, foam products, film, sheet, rod, tube, fabricated shapes, bottles, etc.)
Adhesives and glues
INDUSTRY JOBS ANALYZED
Miscellaneous Production Workers
Laborers and Material Movers, Hand
Printing Workers
First-Line Supervisors of Production and Operating Workers
Cutting Workers
Industrial Truck and Tractor Operators
Packaging and Filling Machine Operators and Tenders
Industrial Machinery Installation, Repair, and Maintenance Workers
Sales Representatives, Wholesale and Manufacturing
Shipping, Receiving, and Traffic Clerks
Customer Service Representatives
Inspectors, Testers, Sorters, Samplers, and Weighers
Maintenance and Repair Workers, General
Miscellaneous Assemblers and Fabricators
General and Operations Managers
Driver/Sales Workers and Truck Drivers
Painting Workers
Industrial Production Managers
Designers
Extruding, Forming, Pressing, and Compacting Machine Setters, Operators, and Tenders
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